Wyatt Turner
Copywriter, Friend Enthusiast

The Knot

Magic in the Mayhem


There’s real magic in the wedding experience. It’s transformative. It’s packed with meaning and creativity. However, that magic doesn’t come without a bit of madness and imperfection. But if you got engaged, you’re past the hard part. Now it’s time to get lit. Our work with The Knot embraced the idea that we’re the only wedding brand having as much fun as you are. We’re making the messy memorable, and reminding people that at the end of the day, it’s all worth it. We created a tone of voice that authentically keeps the party alive, making room for everybody to celebrate the moments that make us.

The team at The Knot asked us to then expand upon the verbal identity we created for them—providing them with extensive guidelines and best practices for tonal applications throughout social, product, email, and editorial. Work created at koto.studio under Creative Director Caroline Fox